What CEO Activism Looks Like in the Trump Era

Image sourced from the Harvard Business Review
Image sourced from the Harvard Business Review

Research published by Powell Tate parent company, Weber Shandwick’s Chief Reputation Strategist, Dr Leslie Gaines-Ross, looks at the phenomenon of rising CEO activism.

What CEO Activism Looks Like in the Trump Era, published in the current edition of the Harvard Business Review, analysed US company responses to five recent controversies of the Trump Administration to identify approaches to these potentially divisive issues. The research identified “six patterns that may help CEO’s, boards and senior management make sense of today’s ‘damned if you do, damned if you don’t’ environment and how it relates to their reputations.”

Pointing out that CEOs are more visible now than in earlier times, Ms Gaines-Ross said CEO silence on various public issues can at times be “deafening”. She pointed out that expectations of business leaders are higher as distrust in government rises.

Ms Gaines-Ross’s research highlights six patterns that can help CEO’s and organisations navigate today’s “damned if you do, damned if you don’t” environment, and how it relates to corporate reputations.

More information on Weber Shandwick’s research into CEO activism can be found here: http://www.webershandwick.com/news/article/activism

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