The rise of populism, protectionism and nationalistic rhetoric is shaping the future of global commerce. Traditional trade rules and norms are under pressure, as countries, companies and workers seek to position themselves in a more complex, multipolar global economy. A multitude of bilateral and regional agreements are being negotiated or coming into force.
Understanding and anticipating the new global trade policy landscape is essential for any global company and its supply chain. Today, businesses must monitor trends with greater scrutiny and robustly advocate for sound trade and investment policies. As a leading global public affairs firm, Powell Tate and parent company Weber Shandwick have been watching the shifting global trade environment and helping our clients make sense of today’s risks and opportunities.
Based on our knowledge and insights we have produced a report, Global Trade: Navigating Disruption, that looks at the changes and disruptions from the unique perspectives of the United States, European Union, United Kingdom, Brazil, South Africa, India, Japan, China, and Australia. Our business experts in each market offer key insights into the political, business and cultural trends that are shaping trade and inward investment policy-making.
The report looks at global trade from different viewpoints. Who is disrupting the traditional consensus about the universal benefits of free trade and globalisation? What’s at stake in the battle for global standards? What political dynamics are in play and how will they impact businesses and workers? What tools are countries using – from tariffs to tax policy to trade disputes – to give their domestic companies and workers an edge in the global market?
Around the world, our teams are developing strategies to help companies and industries achieve their business goals in an era of heightened complexity and opportunity – an era where disruption is the new normal.
The current global trade report follows an earlier Powell Tate report into Chinese investment into Australia: The Licence That Matters. That report looked at the strategies for successful investment into Australia’s agriculture and agribusiness sectors, but can be applied more broadly to all sectors of interest to foreign investors. The report received considerable media coverage when it was released earlier this year. Its lead author, Alistair Nicholas, was invited to address Chinese business groups in Brisbane, Sydney and Melbourne on strategies for successful investment in Australia.
The full global trade report can be downloaded from here.